Looking over the Melbourne skyline in the evening, I can see at least four high-rise building facades containing digital media. They've become animated, almost flickering like diamonds. And we see this across the globe: buildings now seem to compete to be the most mind-boggling in appearance.
In this article, I propose specific guidelines for planning policy, to better support the long-term sustainability and acceptance of media architecture. The need for policy is motivated by an architectural concern. Media architecture needs to fit in nicely and maximise its social capabilities. Hence, policy that better addresses the functional and social qualities of media architecture is essential. This includes guidelines on:
- Supported types of engagement;
- Universal comprehensibility of displayed text, images or symbols across cultural norms and values;
- Prevention of architectural and urban conflict;
- Responses to repurposing and obsolescence;
- Prevention of technological decay;
- Disagreement procedures.