I'm a Creative Technologist who applies his passion and experience in prototyping, engineering, deploying and evaluating technology among urban communities. Together with citizens, I transform neighborhoods into dynamic kitchens for cooking up social and situated technologies that aim to solve contextual challenges and highlight local qualities.
In this paper, we investigate the potential of controlled in- the-wild studies as an evaluation methodology that merges the benefits of lab-based and in-the-wild studies. Our exploratory investigation builds upon a comparative, between subject experiment benchmarking different interaction features of a custom public installation that visualized a series of urban datasets. In order to evaluate the usefulness of the in-the-wild versus the controlled in-the- wild methodologies, we compared the resulting findings in terms of participant engagement, insight generation, and social interaction. We propose that a controlled in-the-wild study offers a viable alternative when evaluating more complex interaction methods in public space, hereby potentially reducing the practical efforts of in-the-wild studies to involve participants.