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Evaluating Community Response to Content on Public Displays 2013 / Publications

This paper presents the results towards the evaluation of content on public displays, and in particular of the impact on its 'users'. In an attempt to gather the reactions from local citizens on an existing urban display, we deployed four different research methods, i.e. contextual interviews, card ranking, interactive content demonstration and postcards. Our analysis has identified a wide range of methodological issues, including social barriers, time constraints, shallow responses and the difficulty in eliciting on-site creative thinking. As a potential solution to overcome these findings, we describe the initial results of a pilot case study involving a radically new approach, in which we allowed citizens to experience content creation and curation on a public display first-hand.

Citation information:

Wouters, N., Huyghe, J., Sulmon, N., Geerts, D. and Vande Moere, A. Evaluating Community Response to Content on Public Displays. In Proceedings of Workshop on Experiencing Interactivity in Public Spaces at CHI 2013, ACM (2013). Bibtex Endnote Download PDF

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