Looking over the Melbourne skyline in the evening, I can see at least four high-rise building facades containing digital media. They've become animated, almost flickering like diamonds. And we see this across the globe: buildings now seem to compete to be the most mind-boggling in appearance.
In this article, I propose specific guidelines for planning policy, to better support the long-term sustainability and acceptance of media architecture. The need for policy is motivated by an architectural concern. Media architecture needs to fit in nicely and maximise its social capabilities. Hence, policy that better addresses the functional and social qualities of media architecture is essential.